You’ve probably been asked by your coach, your friends, and maybe even potential clients: “Why don’t you have a website?” And you may have replied with “I don’t know” or “Why do I need one?”

This post will help you understand first what a website is, why you need one, and how you are missing out if you don’t have one.

What is a website?

I’ll spare you a long droll about HTML and PHP and jump right into the basics. I like to think of your website as an online branch of your business. Your customer service, online payments for your services and information about your business is all brought together on your website. It’s always open, and can be accessed from anywhere, at any time, on any device.

Why do I need one?

As a business owner, there are five basic needs that you have. No matter what type of business you’re in, these 5 essentials are what keep you afloat.

#1: Provide access to reliable communication to your prospects:

A website meets this need and passes with flying colors. On your site, you can have a page that has all of your contact information, such as your phone number, email address and social media links all, all in one place.

#2: Educate your prospects about what it is that you have to offer

Your website acts as a 24/7 information center for your business. It’s open all night, (and not to mention, it looks amazing!) This is accomplished with pages that teach your website visitors about what you offer, how it works, why they need it and even collect payments straight from your website. (Cha-ching!)

#3: Generate Leads

You can even collect contact information from potential clients for your services through your website. Most of the time, you want to provide something that can help your market understand what it is that you offer and connect with you on a more personal level through what’s called Email Marketing. There are several tools out there that allow you to collect information, schedule marketing emails, and create auto-response emails that go out as soon as someone signs up for your list. I whole-heartedly recommend Aweber for email marketing.

#4: Keep your market updated

A nice blog on your website (much like this one you’re reading here 🙂 ) is a great way not only keep your prospects up-to-date with your business, but it also helps people using Google, Bing, Yahoo (or one of the others) to look for services like what you offer get connected through your business. Why? Because search engines love new content, which is coming in every week, bi weekly or however often you decide to post on your website.

#5: The final and most important need having a website solves is the need to evolve.

Now, what do I mean by that?

The average person spends about five hours per day on their smartphone. Take that in. And if you’re not online, chances are you won’t even get found at all. That’s why you need a website that not only looks great on your computer, but also on smartphones and tablets as well. (Feel free to pull up this post on your phone)

“The fact that we use our phones twice as many times as we think we do indicates that a lot of smartphone use seems to be habitual, automatic behaviors that we have no awareness of,” Dr. Sally Andrews, a psychologist at Nottingham Trent University and the study’s lead author, told The Huffington Post in an email.

If you don’t have a website, you are missing out on all of the above. Customer trust, new leads, online payments from your site… Hopefully this post has helped you understand why there is a need for a website for your business to survive and thrive in an ever evolving world.

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Thank you so much for reading this post,

Until next time!


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