Create an Outline

When you get ready to write copy for website, it’s best to first create an outline. Start a Word or Google doc, and create headings for each of your pages. For example, Home, About Me, and Services are the 3 most common pages for service-based entrepreneurs. Then, create smaller headings under each page for the different sections, such as Introduction, What I Offer, and a Call to Action on your home page.

Write in The First Person

I always recommend that coaches, trainers and other service-based entrepreneurs write in the first person. Here’s why: when you write in the first person, it’s like you’re talking directly to your client. Tell me, what sounds more authentic?

“Joshua Mancil helps service-based entrepreneurs by creating websites that look and function great. ”

“Hi, I’m Joshua! I’m here to help service-based entrepreneurs just like you by creating websites that look and function great.”

You can have this same effect by writing in the first person.

Put Yourself in Your Clients’ Shoes

You want to really know your client. If you’re a coach, chances are you know how important this step is. When you think like your client, you can write web copy that speaks directly to them. Whether it’s on your website pages or blog posts, you always want to make sure you’re writing in a way that “clicks” with your ideal clients. Are they people who have struggled with eating disorders? Let them know you understand it’s hard, but they can get help from you. Are they people who are struggling with their websites? Let them know you can take that weight off their shoulders. (Yup, that’s a shameless self-promo…)

Read it Out Loud

This is more of a general writing tip that can be used in ANYTHING you write; not just web copy. Read it out loud. Seriously. There are so many things you just don’t pick up by reading it in your head. When you read it out loud, you get to hear what you wrote, and you’ll be able to pick up anything that seems off. Many times you may have missed one letter or punctuation mark that throws the whole sentence off, but you have to read it out loud before you catch it.

Be concise

Stay on-point. Don’t ramble on for too long. You should make your copy interesting, but not 30 miles long. Here are some good ways to stay on-track:

  • Create bullet points for each topic you want to write about.
  • Write 1 or 2 paragraphs under each topic.
  • Make sure your sentences are short, but to the point.
  • Use punctuation because if you don’t you’ll end up with a sentence that runs on and on and on and on and you don’t know where to pause and now you’re out of breath.
    • See what I mean there? Seriously though, the comma can be your best friend or your worst nightmare. Use it wisely.

In closing.

I hope you enjoyed these tips! Let me know if they helped you out.


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